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Design-led generalist
Visual design • Marketing strategy • Modern web builds
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Multidisciplinary designer
my work lives somewhere between design, logic and empathy.
I began as a computer science engineer with a deep interest in tech. Design started as exploration, then curiosity turned into commitment but got hooked to the visuals, the systems and the why behind every design call!
Some featured work
WarpDrive
Worked across brand, visuals, content and website. Used AI-assisted strategy and analytics, while leading a small team for growth.
Ira Safaris
Rebranded the business to match its next phase. Delivered logo, guidelines and a Framer website shaped by market analysis.
Serendipity
Translated brand messaging into a visual and content system. Set imagery and emotional cues for short-form and social media.
Coasters
Explored moods, visuals and creative directions to figure out what fit Coasters best. Part strategy, part experimentation, part trusting the eye.
Swaha
Built design systems for a D2C pooja brand. Created ads, social content and frameworks to boost TG engagement.
Little wins
Notes, moments, and words that made me smile along the way.
Toolkit
Illustrator
Gemini
Webflow
Photoshop
Framer
ChatGPT
Premiere Pro
Rekraft.ai
Claude
After Effects
Midjourney
Figma
