Defining the Serendipity’s visual and emotional expression
Translated brand messaging into a visual and content system. I defined the imagery direction and emotional cues for short-form video so the brand felt intentional, recognizable and aligned.
Set clear imagery guidelines and reel direction.
Built a repeatable framework for ongoing content decisions
Improved content discoverability beyond the existing audience.
Created a consistent, recognizable brand presence across channels
Made content creation faster by removing guesswork.
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WarpDrive