Refreshing the brand identity of
a scaling incident response platform
Collaborated on the brand identity and visual system for Spike. Focusing on scalable design foundations, visual consistency and concept exploration.
An incident management platform designed for engineering teams that want something dependable, fast and straightforward.
The problem: As the company scaled, the existing brand started to feel disconnected from the maturity of the product.
The goal was simple: make it feel as reliable as the product itself, clean, polished, approachable and built to scale.
* Selected visuals hidden or modified due to confidentiality. Full case study available upon request.
In collaboration with Project Inside Out
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