Refreshing the brand identity of
a scaling incident response platform*
Collaborated on the brand identity and visual system for a SaaS company. Focusing on scalable design foundations, visual consistency and concept exploration.
An incident management platform designed for engineering teams that want something dependable, fast and straightforward.
The problem: As the company scaled, the existing brand started to feel disconnected from the maturity of the product.
The goal was simple: make it feel as reliable as the product itself, clean, polished, approachable and built to scale.
* Selected visuals hidden or modified due to confidentiality. Full case study available upon request.
In collaboration with Project Inside Out
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