Aekansh Kathal

Portfolio 2024

   

Project

Serendipity
Lakes & Resorts

Serendipity Lakes & Resorts

Serendipity is a Boutique Resort in the foothills of Satpura Ranges.

I expertly designed print assets that captured the essence of the brand and ensured a cohesive visual consistency across all content. This meticulous approach not only reinforced the brand’s identity but also paved the way for significant collaborations, like MP Tourism. By highlighting the resort's efforts in preserving and supporting local village communities and their tribal culture, I created captivating reels that conveyed the emotional and core values of the brand. These initiatives helped the brand attract more guests, giving them a competitive edge and significantly boosting sales.

Reels

Crafted visually captivating and soothing reels that effectively highlight the unique amenities offered by the brand. These reels are designed not only to attract and engage the audience but also to convey the brand's value and enhance its appeal.

MP Tourism x Serendipity

Conceptualized, shot, and edited an emotional reel in collaboration with MP Tourism, showcasing how Serendipity is dedicated to preserving and supporting local tribal communities. This reel highlights the brand's efforts in empowering these communities and fostering their growth.

Photo Editing

Making significant impact with color correction, lighting adjustments, retouching, and enhancing overall visual appeal of the images.
Before
After

#HUmansOfSerendipity

Challenege: The brand aimed to promote how the lives of people working at Serendipity have improved over time and how the village of Tamia has grown exponentially due to Serendipity's growth and establishment. However, there was no compelling content, no cohesive narrative, and the stories lacked emotional depth and visual appeal.

Solution: I created custom motion graphics and a unique editing style for the #HumansOfSerendipity reels. These visually captivating reels brought the transformative stories to life, effectively showcasing the brand's positive impact on the community and the village's exponential growth.

Custom Diwali Hamper

Designed elements for Serendipity's Diwali hamper, including an illustrated deck of cards that embodies Indian themes and reflects the spirit of Diwali, all while maintaining the brand's signature green color. Additionally, I crafted the design for the card box, a diary, and included a personalized note to complement the overall presentation of the hamper.
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts Diwali note
Serendipity Lakes & Resorts

Print Design

I also create print assets for the brand, such as luggage tag, billboards, flyers and newspaper advertisements.
Serendipity Lakes & Resorts Luggage TagSerendipity Lakes & Resorts Billboard

Some more content

Serendipity Lakes & Resorts
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts
Serendipity Lakes & Resorts Flyer

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